Various reports will allow you to track which of your marketing efforts are
really working, and which ones aren’t.
For eBay, you will be able to compare how many auctions you are creating per
month vs. how many of them result in a sale. Because eBay is a global
marketplace, you may need to adjust your auction prices to be more competitive.
You can see how many page views you are getting overall and how many views you
are getting on your eBay auctions, and find out which visitors are actually
generating leads and sales. Compare the number of sales and amount of profit
generated through eBay auctions vs. other channels.
This valuable information will help you to refine and focus your efforts on
those areas which will generate the most sales and profits for your business.