WebManager is an Online Vehicle Marketing System.
WebManager is a sophisticated marketing tool for automobile dealers
incorporating Inventory Management, Auction Management, Classifieds Management,
Lead Management, Reporting and a personalized Automotive Dealer Website to
provide a complete and easy-to-use marketing solution. And because WebManager
is an online application, you can manage your inventory and auctions from
anywhere.
It Starts with the Cars...
To begin working with WebManager, you first need to get some vehicles into your
inventory. This process has been made as simple as possible, and, with vehicle
uploads from DeskManager, this process can even be automatic.
To add a new vehicle to your WebManager inventory manually, you would simply
enter the vehicle’s VIN number. WebManager will decode the VIN and explode the
vehicle’s details for you. If you are uploading vehicles from DeskManager, you
can opt to send your vehicle details as-is, or use WebManager’s VIN decoder.
Once the vehicle is in the system, you can finalize certain details such as the
mileage, color, and service history.
Photo management is simple as well. You can select and upload up to 60 photos
per vehicle all at once, and add, remove, and rearrange photos at any time.
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If you do not have a desktop dealer management package, WebManager can also
print Window Stickers and Buyer’s Guides.
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Awesome eBay Auction Listings
Is it really possible for someone who isn't computer-savvy to create a good
looking eBay listing? Well, with WebManager you can. You can even do a better
job than your competition, without having to pay a professional to do it for
you. Remember, without the right tool like WebManager, listing creation on eBay
is a tedious and time consuming process. With WebManager it only takes minutes,
if not seconds, to do just that.
Select from a variety of listing templates and color schemes to showcase your
vehicles effectively, and WebManager will create the listing code for you. Your
listings can contain up to 60 photos, with your choice of several different
photo layouts. Once your eBay preferences have been set, auctions can be
launched in as little as 2 clicks.
WebManager will monitor all eBay auctions you have launched through the system,
and you can view the status of each and every eBay auction from the WebManager
Control Panel without having to log in to eBay. Listings can be revised easily
to adjust pricing or add to the description, or ended early if need be. Auctions
that complete without a winning bidder can be easily re-listed. If there is a
payment dispute, you can file an Unpaid Item dispute and monitor any responses,
again without having to log in to eBay.
If you have a winning bidder, the vehicle is automatically marked sold, and the
winning bidder is added as a contact in your WebManager Control Panel so you
can easily communicate with them to complete the transaction.
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Increase Your Exposure with Online Classified Listings
Classified listings on Craigslist, AutoTrader.com (includes MSN Autos,
Edmunds.com, KelleyBlueBook.com, and more),
Cars.com (includes Yahoo Autos and more than 175 national and local websites),
Vehix.com, CarsDirect.com, AutoMart.com, AutoMercado.com, AutoExtra.com,
with even more sites on the way, allow you to reach millions of internet
users each month. These sites are a great way to promote your inventory to a
wide audience of potential buyers who are searching for your cars.
Sending your listings to these sites is a snap with WebManager. Very little
setup is required, and once you have selected which sites you want to export
to, WebManager will automatically export your vehicles nightly.* Setting up
exports to these sites is a simple set-and-forget process, which can save you
dozens of hours each month.
WebManager will send the maximum number of photos allowed by each site (27
photos to AutoTrader.com, 32 photos to Cars.com, etc.). Detailed text
descriptions will be created for each vehicle based on your preferences
and the vehicle details you have entered.
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*Listings on Craigslist are not automatic.
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Promote your Dealership with Powerful and Flexible Website Solutions
Every WebManager account automatically includes a personalized Automotive Dealer
Website. You can select from a large selection of templates and layouts to
build your website. You can also select from a variety of pre-defined color
schemes or even create your own. You can upload a banner image of your own,
or enlist one our graphic designers to develop one for you for a small
additional fee.
With WebManager’s sophisticated text editor you can easily create
professionally-designed content for your web pages, including images from
your image library, without requiring any knowledge of HTML. You can enable
and disable any page, alter the page titles and button labels, and change the
page order at will. You can also create several additional custom pages for
your own use.
Vehicles added to your WebManager live inventory are automatically added to
your website, and displayed using your selected listing template and options.
Sold vehicles will continue to be displayed until they are archived, and are
clearly marked as sold. Vehicle specials are highlighted and displayed
prominently.
Your website will be a place where you can be proud to showcase your inventory
and build trust and credibility in your dealership.
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Keep in Touch with Lead and Contact Management
Using WebManager, leads can be generated by a few different sources. eBay
listings and several pages on your website contain links to forms for users
to make various inquiries. These forms are captured by WebManager’s Lead
Management system and your incoming leads can be accessed through the Control
Panel.
WebManager will automatically create contact records for new leads, and will
keep track of incoming leads by contact. Leads are automatically linked to the
vehicle they are associated with when applicable, so you can see which vehicles
generate the most interest.
You can reply to leads using WebManager’s powerful text editor to easily create
professionally formatted messages and include images from your image library
without any knowledge of HTML. Replies are recorded and sorted by lead and by
contact so you can view a history of your communications.
You can record additional information for contacts such as alternate phone
numbers and conversation notes. When you complete a sale, you can select a
contact on the Sale Detail screen so you don’t have to re-enter the buyer’s
details.
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Know the Score with Powerful Reporting
Various reports will allow you to track which of your marketing efforts are
really working, and which ones aren’t.
For eBay, you will be able to compare how many auctions you are creating per
month vs. how many of them result in a sale. Because eBay is a global
marketplace, you may need to adjust your auction prices to be more competitive.
You can see how many page views you are getting overall and how many views you
are getting on your eBay auctions, and find out which visitors are actually
generating leads and sales. Compare the number of sales and amount of profit
generated through eBay auctions vs. other channels.
This valuable information will help you to refine and focus your efforts on
those areas which will generate the most sales and profits for your business.
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Overview
